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4076, B-Wing, Oberoi Garden Estates, Mumbai

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 As a Writer, you leave office thinking that you have written the perfect copy, anticipating words of praise from the client for a quote you used or a description you gave. But, that happens once in a blue moon. Quite often, you see your mailbox flooded with complains about a spelling mistake that you made or a factual error that you committed or even a copy that was as bland as water!If you have been experiencing...

If you are following the 80/20 principle for your blog post, let that Vital 20% be a catchy headline and nothing else. Why? Because if you grab attention with the headline, you most certainly generate enough interest for the reader to click and read the entire article! David Ogilvy once said-  “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty...

A Brand Manager appears to be a mere point of contact between a company and customers. But, in reality, the role is extremely crucial  when you have a gamut of clients prowling for the best deliverables. Difference in opinion and expertise can often create friction between the client and the company. That’s where the Brand Manager is at the line of fire!But how can you manage clients well and be in their good books regardless of...

There are various ways in which you can connect to a potential customer. But, a dealing on call still remains one of the most effective and preferred methods of communication. The first call makes a massive difference, this where you intrigue the client. So, what you say and how you convey it matters a lot. The initial conversation till the final meeting has to be  dealt with carefully. There’s a lot that you can speak about,...

(3 min read)One of the most effective modes of online advertising, Google AdWords, also known as Pay Per Click Ads, could be highly lucrative for businesses. But, of course, there is a catch - there is a difference between doing it, and doing it right! And mostly, it's here that either your campaign could blow all your money up, or fetch you amazing ROI.But, hey, listen, you don't have to worry about how to run the...

 No introduction can cover the enigma that is social media marketing. Even though it is one of the latest forms of marketing, it has left most of its competitors high and dry. With more startups with new talents floating up every day, social media is the hub for spreading awareness, creating an audience, starting a business or definitely re-targeting an already established audience. The power is endless and the results too. As they say, with great...

 One of the oldest and the most famous modes of communication, print advertising can cost a fortune to a business. Yet, there are businesses that prefer it over the currently booming online modes of communication because regardless of the comparatively short life span, it has the ability to generate an instant response. Unlike your online presence, you do not have to invest in building it up! So if you are giving a print ad, might as well...

(1 min read)  We'll come to the point. Here are the 4 things you should know about your customers:  Why do customers buy your offering? Vital 20% product benefits fetch 80% sales. Answers what your advertorial creative should contain. Who are the key customers? Vital 20% customer traits fetch 80% sales. Answers who your advertorial creative should target. Where to find the prospects? Vital 20% ad mediums fetch 80% sales. Answers where your advertorial creative should be...

(2 min read) In the quest of waking your slumbering daughter up, you said a million things to her. And that's where you lost. What if we told you this: You just had to say 1 thing to shed her sleep off! Now, here. Let's turn the tables. You are the sleeping daughter and XYZ is the father. Tell us, which approach works better? Option 1 (50 words) XYZ is CEO and co-founder of ABC. He is the co-author of...

(1 min read) 20% roads, clothes, food items, songs and other causes that account for 80% of effects are highly crucial. So are those Vital 20% of messages on ads that fetch 80% of responses. As an entrepreneur, you need to understand this. Imagine your child in deep sleep. For bachelors, imagine you have a child. And a wife! You want to wake her up. She doesn't want to. She loves her sleep. You go to her, caress her back and give...