It was a tiring Monday evening as dusk had just settled in. Eager eyes glanced at the clock that was about to hit 7. Work was done but the laptops were still updating. The anticipation to go back home early was shattered by an unexpected phone call. After a brief conversation, a panicky scribble & a silent ponder, the notebook read – profit ad 29 th Aug.
The idea of early Monday rest burst like a bubble, because it was the 28 th And there wasn’t a 24 hour deadline; the client needed it precisely at 9pm! If the agony of waiting back on a Monday evening wasn’t bad enough, the tremble of creating a print ad in two hours made it worse! But the opportunity to deliver was pretty much there, just like the willingness to help them win customers in the first 3 seconds!
Profit NX is an accounting, stock & billing solutions software. Due to complex tax systems, businesses need accounting programs that make their tasks easier. Profit NX provided some exclusive features along with the best existing services:
GST was imposed on 1 st July 2017 and a lot of accounting softwares were selling like hot cakes. It was a boom created by the change in tax system that got such softwares high in demand. Profit NX had a decent month of July with average sales. But now it was August end. The demand had dried out and the sales experienced a steep decline.
The will to stand out amongst competitors along with a goal to sell more than just 2-3 copies
a day egged Profit NX to go for a print ad in a leading regional newspaper.
The objective of delivering just one strong and clear message was achieved. While other ads loaded a reader with too much information, the Profit NX ad stood alone simple and uncluttered. Moreover, it is worthwhile to note that the ad was not the largest!
The ad was more than just a visual achievement.
It worked exceedingly well for Profit NX and boosted their declining sales. Here are some essential statistics:
Average daily calls per month shot up from 2-4 to 12-15.
Monthly sales from May to October: 31, 29, 58, 37, 95, 84