Google Paid Ads help you jump the queue and draw first blood on a search result. 98% of searchers choose a business that is on page 1, so the competition is unrivalled.
The search list is dominated by organic rankings, but Google paid ads still possess the thunder for quick leads.
Putting up an ad on the very first page costs you anywhere between a penny and a goldmine. But, if you want quality leads at a dime’s worth, you don’t qualify for quick leads.
Ranking high and being omnipresent for potential customers comes at a cost, let that investment be in Google Paid Ads.
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