Social Media Marketing is all about catering to people’s interests. If you think of it as a promotional platform, prepare yourself to go back to the drawing board.
Promotion is a reaction, not an action. When you act, you produce value. When they react, they promote what you sell.
Social media helps in connecting with people who expect from you, a branding masterclass!
But is it limited to creating a brand image? You might want such pervasiveness to attract genuine business. It’s wise to jump the bandwagon and create lead generation campaigns that help grow your business. Social Media is a weapon in your armoury that kills two birds with one stone!
