‘That is so dud!’
Aditya yelped, pointing at the bill-board.
It was a weekend and Hetansh and Aditya, the co-founders of Vital20 Communications, sloshed, were in a yellow cab, pub crawling with friends. The car halted at Times Square – a major commercial spot and one of the most premium areas in Midtown Manhattan, New York City.
‘That’s so much noise,’ he’d further remarked.
Of course, his observation was directed at the ads all around. One fleeting look around the Times Square and you’d discern a dozen top companies fighting for just that much space. And for just that much attention span.
Hetansh had reverted, ‘But that’s true for, like, every company everywhere.’
It’s not just at Times Square that companies are struggling for mind space. Pick up today’s newspaper. Browse through your Facebook. Take a ride on the busiest road of your city. And you’ll be dumbfounded to see the kind of exposure you’ll have to a range of communication.
‘So, what does one do about it?’ Aditya had asked.
‘What if, people knew exactly what to communicate, to whom to communicate, where to communicate and when to communicate?’
‘If that can happen that’ll be the single-most, biggest game-changer!’
Of course, they were drunk! However, they were on it from next morning!